Whether you run a dental practice, a med spa, an auto shop, a law firm or a landscaping crew, SignalBrief tracks the competitors in your market—their pricing and offers, reviews, hiring and website changes—and sends you a short weekly brief with three clear moves and ready-to-post content. Public sources only.
First month free, then $97/month. Cancel anytime.
Built for local businesses like
Pricing: A rival's whitening promo ends two weeks after yours.
Reputation: A competitor leads you by half a star on one review site.
Hiring: A rival's hygienist opening has sat unfilled for 30+ days.
Move #1: Push your bigger discount now, with a clear deadline.
Ready to post: A Google Business Profile update, written and ready to paste.
Client dashboard
After you sign up, you log in to your briefs, alerts and ready-to-use posts in one place. Here's a short walkthrough of the demo account.
Free quick assessment
Works for dental practices, med spas, auto shops, law and accounting firms, landscapers, cleaners, pest control and home services. Enter your business, city and business type. We pull nearby competitors from public map data, check their public websites for specials, financing, memberships and free consultations, and suggest two or three things to try. No signup needed, just your email (one free assessment per email).
How it works
Set up takes a few minutes. After that, everything shows up in your inbox.
Tell us your type of business and city, and name up to three rivals, or let us find the ones that matter. We track their public signals: pricing and offers, reviews, hiring and website changes.
One short email a week: what changed, what it means for you, and three specific moves to make. Every item cites its public source.
With optional “Competitor Just Changed Something” alerts, we check key pages more often and send a short note when a rival launches a promo, changes prices or posts a big hiring push.
Optional add-onEach brief includes copy-paste Google Business Profile and social posts plus an offer or ad angle, written for your business, with brackets for the details only you know.
Sample insights
The same kinds of signals show up in every local market. These illustrative examples span a dental practice, a med spa, an auto repair shop, a landscaping company and a plumber. They're written to show the format and aren't about real businesses.
Illustrative examples, not real companiesWhat it means for you: Don't race to the bottom. Your same-week appointments and in-house membership plan are things their offer doesn't mention. Put both right next to your new-patient price.
What it means for you: A text when you're running behind, plus a review request after each follow-up visit, is the fastest way to lift that weaker profile.
What it means for you: Drivers get an answer to “what will it cost?” before they ever call. Posting starting prices for your top three services turns a phone call into a booking.
What it means for you: You're competing for the same crews. Your careers page shows no pay ranges. Adding them, plus your season schedule, helps you stand out to the same candidates.
No surprises, no overtime fees. 🔧 [Your company] gives you an upfront price before any work starts, nights and weekends included. Book: [your phone]
No surprises: our prices are posted. ✅ [Your top service] starts at [your price], and [your membership or plan] members save [your member discount]. Book this week: [your phone] · [your booking link]
Offer angle: “The price on the door.” Show your starting prices and your guarantee in writing, and run your offer right after local competitors' promos end.
Why owners use it
No more checking rival websites, review pages and job boards yourself. Read one brief in a few minutes.
Spot new promos, intro offers, expiry dates and price changes while there's still time to answer them.
Every section ends with “What it means for you,” plus three concrete moves for the week.
Google Business Profile and social posts plus an ad angle, so you never stare at a blank page.
See when rivals are struggling to fill technician, hygienist, front-desk or crew roles, and how your offer compares.
Every item links to its public source, and anything we couldn't verify is clearly marked.
Privacy & sourcing
Competitive intelligence should be something you can stand behind. Here's how we work.
Pricing
No setup fees and no long-term contract. See a full month of briefs before you pay anything.
Ask us about these when you're ready for more than the weekly brief:
after your free first month
Cancel anytime.
Get started
Tell us a little about your business. We'll confirm your competitor list and get your first brief started.
Prefer email? Write to dylan@thesignalbrief.com with your business name, city and type of business.
FAQ
Only public sources: competitor websites, offer and coupon pages, public review sites, job postings, and local news and weather. Every item in your brief links to its source, and anything we can't verify is clearly marked as unverified.
By email, once a week. Each brief is short and laid out the same way every time: the week in one line, pricing, reputation and hiring, three moves, the bottom line, and ready-to-use posts. No app or login needed.
You can name up to three when you sign up. If you'd rather not, we pick the businesses you're most likely competing with for the same customers in your area and confirm the list with you before your first brief. You can swap competitors anytime by replying to any email.
Local service businesses in U.S. cities and metro areas: dental practices, med spas, auto repair shops, law firms, accounting and tax practices, landscaping, pest control and cleaning companies, and home services like HVAC, plumbing, roofing and electrical. If your business competes for customers in a local area and you don't see it listed, choose “Other local service” in the form and tell us what you do. We'll let you know if we can help.
Yes. We track the same public signals: published prices and offers, memberships, consultations, reviews, hiring and website changes. The ready-to-use posts are drafts with [brackets] for details only you can confirm. Please check them against your professional advertising rules (for example your state bar, dental board or medical board) before you publish.
An optional add-on to the weekly brief. We check your competitors' key pages more often, and when something material changes, like a new promotion, a price change or a hiring push, we send a short alert covering what changed, why it matters and one or two things you can do, often with a ready-to-use post.
We only review information businesses publish openly, the same pages any customer can see. We don't access anything behind a login, pose as customers, use data brokers or collect personal information. It's the same research a smart owner would do by hand, organized for you every week.
Yes. There's no contract. Your first month is free, then it's $97/month. To cancel, just reply to any brief or email dylan@thesignalbrief.com.
Fill out the signup form or email dylan@thesignalbrief.com. We'll reply to confirm your market and competitors, then your first brief starts your free month.
Start with a free month of personalized briefs. No contract, cancel anytime.